Afosto: Enhancing Multi-Channel Prospecting with Quality E-commerce Data

The Challenge

As a provider of specialized e-commerce tools, Afosto needed to:

  • Identify ambitious e-commerce businesses ready to scale
  • Build a reliable database of potential customers
  • Support multi-channel outreach efforts
  • Gather comprehensive prospect data for targeted engagement

The Solution

Afosto integrated Wavo’s merchant discovery platform into their prospecting workflow, using it as a foundation for identifying qualified e-commerce businesses:

“What stands out to me is the database of e-commerce companies. This has been valuable in helping us identify and acquire prospects that fit our target audience, ambitious e-commerce businesses.”
Sander Kah, Co-Owner

Strategic Implementation

Afosto developed a sophisticated approach to leveraging Wavo’s data across their marketing channels:

“We use Wavo’s data as a starting point for our prospecting, gathering more information on leads before reaching out through ads, email, and phone.”
Sander Kah, Co-Owner

Multi-Channel Integration

The company integrated Wavo’s merchant data into their broader marketing and sales strategy:

  • Initial prospect identification through Wavo
  • Enhanced data gathering for qualified leads
  • Coordinated outreach across multiple channels
  • Integration with existing marketing tools and processes

Real-World Experience

Afosto’s experience demonstrates the value of having access to high-quality merchant data as a foundation for multi-channel prospecting:

  • Comprehensive e-commerce company database
  • Precise prospect identification capabilities
  • Strong alignment with target audience parameters
  • Reliable data foundation for multi-channel campaigns
  • Enhanced ability to identify scaling opportunities

Looking Forward

As Afosto continues to expand their suite of e-commerce tools, they maintain Wavo as a valuable component of their prospecting strategy, using the platform’s data to identify and engage with ambitious e-commerce businesses ready for scaling solutions.

 

About Afosto:
Afosto develops revolutionary software solutions for retail businesses, including headless commerce tools like Quicq for image optimization and Instant Search for enhanced site search capabilities. Their freemium model allows e-commerce businesses to experience the full potential of their tools before making an investment, demonstrating their commitment to delivering genuine value to their customers.