Evolved Commerce: From 7 Employees to 45
The Challenge
Evolved Commerce is an Amazon growth agency helping brands of all sizes increase sales on the marketplace. They’re good at what they do. But finding the right brands to work with was a constant struggle.
The standard databases didn’t understand the Amazon ecosystem. The brands they were finding were the same ones every other Amazon agency was already pitching. Traditional lead gen wasn’t producing qualified opportunities, it was producing noise. And identifying brands that were specifically ready to invest in Amazon growth, at the right revenue level, with the right problems? There was no reliable way to do it.
They needed a way to reach brands that competitors weren’t finding, brands ready to scale on Amazon that nobody else was talking to.
What Changed
Three things came together.
They got access to brands nobody else was reaching. Wavo surfaced ecommerce brand owners that didn’t exist in the databases every other agency relied on. For Evolved Commerce, that meant finding brands ready to expand on Amazon. Store owners who weren’t being hammered by competitor pitches because they weren’t visible in standard tools.
“Wavo’s unique way of finding brand owner contacts prevents overlap and gets deals done faster. We’re not fighting over the same list as everyone else. We get to people’s inboxes and actually get responses.”
Gabe Ray, Chief Revenue Officer
They dialed in messaging that resonated. Instead of sending the same generic agency pitch, Evolved Commerce built outreach that spoke directly to what Amazon brand owners actually cared about. The messaging was specific enough that recipients felt understood, not pitched. It wasn’t clever copy. It was a clear offer that matched the problems these brands were dealing with.
The combination of reaching brands nobody else was reaching and saying something worth reading created a fundamentally different dynamic. Instead of competing with four other agencies in the same inbox, they were often the only one showing up.
They kept it running consistently. The outreach didn’t stop and start based on how busy the team was with client work. A steady cadence kept conversations flowing, daily sends, regular follow-ups, replies handled promptly. The rhythm meant Evolved Commerce always had new conversations in progress, even during their busiest months.
That consistency is what turned outreach from a one-time experiment into their primary source of new business, not just for a quarter, but for seven years and counting.
Results
The numbers speak for themselves.
“Wavo has been our best lead source by far. Last year we got over 800 leads from Wavo alone. The next best source? Under 200. That’s a 4X return compared to everything else.”
Gabe Ray, Chief Revenue Officer
“We have consistently closed more deals with Wavo than any other lead source. This year alone we’re at a 5 to 1 close rate for Wavo versus other sources.”
Gabe Ray, Chief Revenue Officer
The Takeaway
Evolved Commerce didn’t just find a better database. They built a system. The right brands, the right message, and a rhythm that kept it running year after year. The data was the foundation. But what turned it into their primary growth engine was everything they built around it.
Seven years later, agencies are still trying to figure out outbound. Evolved Commerce solved it once and kept it running.
About Evolved Commerce:
Evolved Commerce is a team of Amazon growth experts helping brands of all sizes increase sales on the marketplace. They specialize in building Amazon presence, improving conversion rates, and navigating the ever-changing marketplace landscape.
