Giant Partners: From Under 1% Response Rates to over 4%
The Challenge
Giant Partners had 24 years of experience with marketing databases, but their outbound wasn’t working:
The Solution
Giant Partners started using Wavo to find store owners other tools missed and personalize outreach using data competitors couldn’t access.
“The additional information that isn’t in other databases improves our ability to personalize messages. Using AI to create prompts off that information has taken our response rates to the next level.”
Steve Page, VP of Digital Strategy
What Made the Difference
The ability to filter by tech stack changed how they built lists.
“We love the ability to select the industry, but also find targets based on the technology they use. We haven’t seen those kind of tech selects in other tools. Filtering by what their website is built on, what ad pixels they have, what CRM they use. It gives us a leg up.”
Steve Page, VP of Digital Strategy
Results
In their first week, they booked three meetings. Response rates jumped from under 1% to over 4%.
“Our sales reps couldn’t be happier to have a different kind of lead showing up in their inbox. People actually interested in talking to them.”
Steve Page, VP of Digital Strategy
Within the first month, results included:
“We have a few contracts with interested clients worth over $50,000. If any deal closes from this campaign, our ROI will be 5X at least, and as high as 10X.”
Steve Page, VP of Digital Strategy
About Giant Partners:
Giant Partners has spent 24 years helping over 6,000 clients with B2B and B2C marketing across postal, phone, email, and paid social. They specialize in lead generation, brand awareness, and ROI optimization.
