Giant Partners: Leveraging Advanced Data for Personalized Marketing Success
The Challenge
Despite their extensive experience with B2B and B2C marketing databases, Giant Partners faced common limitations with traditional B2B prospecting tools:
The Solution
Giant Partners implemented Wavo’s merchant discovery platform to enhance their targeting capabilities and personalization efforts:
“The additional information provided that isn’t in other databases improves our ability to personalize the messages. Then on top of that use AI to create prompts off that information has taken our response rates to the next level.”
Steve Page, VP of Digital Strategy
Unexpected Benefits
The platform’s technical targeting capabilities proved to be a game-changing advantage:
“We love the ability to select the industry, but also find potential targets based on the technology they use. We haven’t seen those kind of tech selects in other tools. The ability to filter by what their website is built on, what ad pixels they have installed, what CRM they are using gives us a leg up.”
Steve Page, VP of Digital Strategy
Impact on Campaign Performance
The enhanced targeting and personalization capabilities delivered immediate results:
“Just getting started, we have generated 3 meetings in the first week and many more since then. Our sales reps couldn’t be happier to have a different kind of lead that shows in their inbox interested in talking to them.”
Steve Page, VP of Digital Strategy
Measurable Results
Even in their first month, Giant Partners saw significant improvements:
“Since we have only been running campaigns for a month we haven’t closed a deal. We have a few contracts with interested clients worth over $50,000. If any deal closes from this campaign our ROI will be 5X at least and as high as 10X.”
Steve Page, VP of Digital Strategy
Key performance metrics include:
Looking Forward
Giant Partners’ early success with Wavo aligns perfectly with their data-driven approach to marketing. The ability to leverage technical data points for targeting and personalization has opened new opportunities for their clients while maintaining their high standards for campaign performance and ROI.
About Giant Partners:
For 24 years, Giant Partners has helped over 6,000 clients target proprietary B2C and B2B marketing databases across multiple channels including Postal, Phone, Email, Google, YouTube, Facebook, Instagram, X (Twitter) and LinkedIn advertising. They specialize in brand awareness, lead generation, and ROI optimization while also offering world-class branding, website development, and CRM implementation services.
