Giant Partners: From Under 1% Response Rates to over 4%
The Challenge
Giant Partners has 24 years of experience running outbound for clients across B2B and B2C. But when it came to their own agency outreach, the results weren’t matching the expertise.
Response rates were stuck under 1%. The databases they were using gave them the same brands every other agency was already hitting. And there was no way to filter by the things that actually mattered, like what tech stack a brand was running, what ad platforms they were using, or whether they were the right fit for Giant Partners’ services.
The outreach felt generic because the data underneath it was generic. Even with two decades of marketing experience, they couldn’t personalize their way out of a list that didn’t give them anything to personalize with.
What Changed
Two things shifted.
They started reaching brands other agencies weren’t finding. Wavo gave Giant Partners access to ecommerce brand owners that didn’t exist in the standard B2B databases they’d been using. But more importantly, they could filter by tech stack, what platform a brand was built on, what tools they were running, what ad pixels they had installed. That meant every brand on their list was there for a specific reason, not just because they happened to be in a database.
“We love the ability to select the industry, but also find targets based on the technology they use. We haven’t seen those kind of tech selects in other tools. Filtering by what their website is built on, what ad pixels they have, what CRM they use. It gives us a leg up.”
Steve Page, VP of Digital Strategy
Their messaging got specific. With richer data on each brand, Giant Partners could personalize outreach based on what a brand was actually doing — not just their name and industry. They used Wavo’s built-in AI to tailor each message to the recipient, turning what used to be generic templates into outreach that felt relevant and informed.
“The additional information that isn’t in other databases improves our ability to personalize messages. Using AI to create prompts off that information has taken our response rates to the next level.”
Steve Page, VP of Digital Strategy
The combination, reaching brands nobody else was reaching, with messaging built on data nobody else had, changed the dynamic entirely. Giant Partners wasn’t competing with the noise in a crowded inbox. They were showing up first, with something worth reading.
Results
The results came fast.
In their first week, they booked three meetings. Response rates jumped from under 1% to over 4%. Multiple $50K+ deals entered the pipeline within the first month.
“Our sales reps couldn’t be happier to have a different kind of lead showing up in their inbox. People actually interested in talking to them.”
Steve Page, VP of Digital Strategy
Within the first month, results included:
“We have a few contracts with interested clients worth over $50,000. If any deal closes from this campaign, our ROI will be 5X at least, and as high as 10X.”
Steve Page, VP of Digital Strategy
The Takeaway
Giant Partners didn’t just switch databases. They rebuilt their outreach around better data and sharper messaging, and the results followed almost immediately.
The brands they’re reaching now aren’t the same ones every other agency is fighting over. The messages they’re sending are built on real information about each brand’s business. That’s a fundamentally different kind of outreach, and the response rates reflect it.
About Giant Partners:
Giant Partners has spent 24 years helping over 6,000 clients with B2B and B2C marketing across postal, phone, email, and paid social. They specialize in lead generation, brand awareness, and ROI optimization.
